THE most basic of principles—well, second to offering quality products or services: Treating consumers with respect and as the 20th-century phrase goes “ put the customer first.” I continue to be amazed that most businesses in the 21st century miss this one. They pretend they get it but they don’t, and often they fake it […]
Business
Effective and/or Efficient?
Efficient vs. Effective? Or, at best, BOTH. While composing the other day, I automatically wrote the phrase “effective and efficient,” but realized I was not clear on the exact definitions of these terms. I knew they were not synonyms given how smoothly the phrase rolled out. On the way to the definitions, I found that […]
MEDITATION.
If we were on a desert island….. …..or for some reason had but one technique to help us human beings, I would recommend MEDITATION –a tool to help mind, body, relationships, and so much more…. and even the world … yes, the latter, literally – were there enough meditators. The potential personal benefits of meditation include […]
BRAINstorm!!!
Before discussing the differences between the two (as suggested for my next blog)…. here’s a technique that can help your group/company generate both creativity and innovation…. There are many things that get in the way of creative solutions. Brainstorming dissolves at least two (or more) of these barriers. Barrier to Creativity #1: stopping too early […]
Focus Groups – To Do or Not To?
Focus Groups – To Do or Not To? Focus groups are so tempting to companies who see them as an inexpensive way of doing research – something they can NEVER be. And those who don’t want to acknowledge this fact will stop reading here – and may have plenty of company, particularly among focus group […]